AI prospecting, from question to closed deal
Know who to sell to. Find them. Start the conversation.
Prime Leads Finder is an AI prospecting platform. Ask anything about a market and get a sourced answer, find the businesses that match your ideal customer with a fit score for each, and reach them with an AI agent that handles the replies — every interested lead lands in your CRM.
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The real app, shown with demo data.
How it works
Seven steps, one place.
Each step hands its work to the next, so the research you start with is still shaping the conversation that closes the deal.
- Step 1
Ask anything about your market
Ask a question in plain words. Research reads the web, cites its sources and answers with a map of where demand is, the numbers that matter and who buys.
- Step 2
Choose your ideal customer
Pick a segment from the answer — who they are, what they need, what makes them say no — and it becomes the brief for everything after.
- Step 3
Find the businesses that fit
Describe your customer in plain words. Smart search checks several sources, reads each company's own site for contact details and scores its fit against what you sell.
- Step 4
Enrich every lead
Research each business, check who can be reached on WhatsApp, and draft a first message written for them that you approve before anything is sent.
- Step 5
Start the conversations
Campaigns go out from your own WhatsApp numbers, paced, inside the hours you set in your leads' timezone, and stop for anyone who opts out.
- Step 6
Let the AI agent handle replies
The agent answers from your product's playbook, qualifies interest and hands the conversation to a person when it should.
- Step 7
Close deals in your CRM
Interested leads become deals on the right product in Atrix, move stage as the conversation does, and carry a summary of what was said.
Want to see it on your own market? Join early access and we’ll set up your first search with you.
Get early access
Research
Know where to sell before you send a single message.
Ask what you would ask a consultant. The answer comes back as a document you can act on, not a wall of text.
- A world map of where demand is, country by country
- Customer segments with their needs, objections and the channels that reach them
- Key numbers, marked when they are estimates
- Every source listed, and the answer saved as a report you can share


WhatsApp agent
Every reply answered, the good ones handed to you.
Replies arrive in one inbox. The agent answers the routine ones in your product's voice and brings you in when a lead is ready to talk.
- Answers from a playbook you write per product
- Qualifies interest and records what it learned about the lead
- Hands off to a person in the inbox — you can take over any conversation
- Opt-outs are honoured immediately, across every campaign


CRM sync
Interested leads become deals, on their own.
When a conversation turns into interest, the lead becomes a company, a contact and a deal in Atrix — on the product you were selling — and keeps moving as the conversation does.
- Deals open in the right Atrix product, at the right stage
- Stage changes in either place stay in step
- A summary of the conversation lands on the deal as a note
- Send any lead to the CRM by hand when you want it there now


Explore
Everything between the question and the deal
Each part works on its own, and each hands its work to the next.
Part of Atrix
Not another tool to log in to.
Prime Leads Finder runs inside your Atrix workspace — the people, products and CRM are the ones you already have.
Your Atrix account is your login
No new passwords. Your team signs in with Atrix, and only members of your workspace see your data.
Your products are your Atrix projects
Campaigns sell the products you already run in Atrix, and deals open on the right one.
One CRM
Leads become companies, contacts and deals in the Atrix CRM your team already works in.
Access follows the workspace
Remove someone in Atrix and their access here ends within a day — checked automatically, not when someone remembers.
New to Atrix? See what Atrix is.
Questions people ask
What is Prime Leads Finder?
An AI prospecting platform made by Atrix. It researches a market with cited sources, finds the businesses that match your ideal customer and scores each one, writes first messages you approve, runs WhatsApp outreach with an AI agent that handles replies, and syncs interested leads to Atrix CRM.
Who is it for?
Teams that sell to other businesses: agencies, B2B software companies, insurance and financial services, distributors, staffing firms and service businesses.
Does it work in the US?
Research and lead finding work anywhere. WhatsApp outreach works best where businesses use WhatsApp; many US business lines can't receive it, so US teams often use Prime Leads Finder to research, find and qualify leads, then call or email them. See how WhatsApp outreach works.
Where does the research come from?
Answers are built from public web sources, which are listed with every answer so you can check them. Figures the model had to estimate are marked as estimates.
What does the AI agent do when it isn't sure?
It answers from the playbook you write for each product. When a question falls outside it, or a lead asks for a person, it hands the conversation to your team in the inbox. It never claims to be human.
How do opt-outs work?
Anyone who replies STOP, UNSUBSCRIBE or similar is suppressed at once: queued messages to them are cancelled and no campaign messages them again. You remain responsible for having a lawful basis to contact the businesses you choose and for following WhatsApp's Business Policy.
How do I get access?
Prime Leads Finder is in early access. Request access and sign in with an Atrix account once you're in. See pricing.
Early access
Get Prime Leads Finder for your team.
We're opening to new teams a few at a time. Tell us what you sell and who you want to reach, and we'll get you set up.
- Your own workspace, signed in with Atrix
- Help with your first product brief and lead search
- A direct line to the team building it