Use case
Lead generation for marketing agencies
Prime Leads Finder helps marketing agencies find local and small businesses that fit a service, research each one, and send a first message written for that business. Each service or client offer runs as its own product, with its own brief, leads and campaigns.
The agency prospecting problem
Agencies sell to businesses that rarely appear in big B2B databases: restaurants, clinics, salons, gyms, trades, local retailers. The owners are busy, the decision is personal, and a generic "we help businesses grow" message gets ignored. What works is noticing something specific about the business and offering a fix.
How agencies use it
- 1Set up a product per service, such as local SEO, paid social or website rebuilds. Give each a brief: what you deliver, who it suits, and the objections you hear.
- 2Use Ask anything to compare cities or niches before you commit: "Which cities in Texas have the most independent dental practices?"
- 3Run a lead search by describing the client you want, like "family-owned restaurants with no online booking". Each company gets a 0–100 fit score and a reason.
- 4Let lead research write a profile, talking points and a first message per business, and approve each one.
- 5Where your targets use WhatsApp, launch a paced WhatsApp campaign from your own number.
Why it fits agencies
- Several offers, one workspace. Products keep each service's leads, research and campaigns apart, and leads are de-duplicated by phone across all of them, so one business does not get two pitches from you.
- Local businesses found. Smart search reads each company's own website for phone and email, which suits small businesses with thin directory listings.
- Research you can show. Reports save as shareable, printable documents with every source listed, which makes a useful pitch asset for a prospect or a planning meeting.
- Repeat searches. Run a search daily or weekly to catch new businesses opening in your area.
Agency prospecting methods compared
| Cold calling lists | Bought databases | Prime Leads Finder | |
|---|---|---|---|
| Local small businesses | Patchy | Often missing | Found from websites and the open web |
| Personal opener | Written by hand | Merge fields | Written per business, approved by you |
| Fit check | Guesswork | Filters | 0–100 score with a reason |
| Several services | Separate sheets | Separate lists | One product per service |
A note on channels
WhatsApp outreach works best where local businesses run on WhatsApp. Many US business lines cannot receive WhatsApp, so US agencies mostly use research and lead finding to build a qualified list, then reach out their own way. Wherever you send, follow WhatsApp's Business Policy and local law. Start with the first message templates guide, then see pricing or request early access.
An example first message
An example opener, to adapt rather than copy:
"Hi Sara, I came across Olive & Thyme while looking at restaurants in Austin. Your menu photos are great, but I couldn't find a way to book a table from your site. We set up online booking for independent restaurants. Would it be worth a quick chat this week?"
It names the business, points to one specific gap, says what you do in a sentence and ends with an easy question. Lead research drafts openers like this from what it finds on each business's website, and you edit before approving.
Frequently asked questions
Can I run prospecting for several agency services at once?
Yes. Set each service up as its own product with its own brief. Leads, research and campaigns are scoped per product.
Does it find small local businesses?
Yes. Smart search combines Exa, Apollo.io and the open web, then reads each company's own website for phone and email, which suits local businesses.
Can I share research with a prospect?
Yes. Research answers save as shareable, printable reports with every source listed.
Will it message businesses without my approval?
No. You approve each first message before anything is sent.
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