Use case
Prospecting for B2B software teams
Prime Leads Finder helps B2B software teams decide which segment to sell to, find companies in that segment scored for fit, and test a researched first message before scaling outreach. It suits founders and small sales teams who need pipeline without a big data budget.
Start with the segment, not the list
Early-stage software teams often buy a list before they know who buys. Ask anything flips that. Ask "Which kinds of logistics companies struggle most with driver scheduling, and what triggers them to buy software?" and get segments with their needs, objections, channels and buying triggers, plus every source.
Save the strongest segment as the product's ideal customer. Lead scoring and message writing then use it. The ideal customer profile template helps you tighten it.
How software teams use it
- 1Write the product brief: what it does, who it is for, the objections you hear in demos.
- 2Research two or three candidate segments in deep mode and compare the reports.
- 3Click Find leads like this on a segment to start a lead search. Review results by fit score and reason.
- 4Use lead research for talking points before discovery calls, and first messages for outreach.
- 5Track recurring objections in sales insights and feed them back into the brief.
Several products, one workspace
If you sell more than one product or edition, run each as its own product with its own brief. Research, leads and campaigns stay separate, and leads are de-duplicated by phone across all of them. With CRM sync, interested leads become deals on the right product in Atrix CRM.
Where it fits next to a contact database
Smart search includes Apollo.io as one of its sources, and you can search Apollo.io directly too.
| Task | Contact database | Prime Leads Finder |
|---|---|---|
| Deciding which segment to target | Not covered | Cited research with segments and buying triggers |
| Finding companies | Filters on stored records | Plain-language search across Exa, Apollo.io and the open web |
| Checking fit | Filters | 0–100 score against your brief, with a reason |
| Preparing outreach | Templates | Profile, talking points and a first message per lead |
Selling into the US and elsewhere
For US targets, research and lead finding are the main value, since many US business lines cannot receive WhatsApp. In markets where businesses use WhatsApp, you can run paced campaigns with an AI sales agent that qualifies replies and hands over to you. Read how to find B2B leads with AI, then request early access.
An example first message
An example opener, to adapt rather than copy:
"Hi Omar, I saw that Swift Freight runs same-day deliveries across three cities. Teams running that kind of schedule often plan driver shifts in spreadsheets. We built a scheduling tool for regional couriers. How are you handling shift planning today?"
The question at the end is about their process, not your demo. That makes it easy to answer, and the answer tells you whether there is a fit. Find more patterns in B2B first message templates.
Frequently asked questions
Is this a replacement for a B2B contact database?
It does a different job. It researches segments, finds companies from several sources including Apollo.io, and scores fit against your brief. Many teams will still use other tools alongside it.
Can it help me choose an ICP?
Yes. Ask anything returns customer segments with needs, objections, channels and buying triggers, and you can save a segment as your product's ideal customer.
Does it work for US software buyers?
Research and lead finding work well for the US. WhatsApp outreach is less useful there because many US business lines cannot receive WhatsApp.
Does it integrate with HubSpot or Salesforce?
No. It syncs two ways with Atrix CRM.
More use cases
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