Feature
Two-way sync with Atrix CRM
CRM sync connects Prime Leads Finder to Atrix CRM in both directions: when a lead shows interest, it becomes a company, a contact and a deal on the right product, stage changes sync both ways, and a summary of the conversation lands on the deal.


What syncs
- Company, contact and deal. An interested lead creates all three in Atrix CRM, so nothing has to be typed twice.
- The right product. The deal is attached to the product the lead came from, which matters when you sell more than one thing.
- Stages, both ways. Move a lead in the pipeline and the deal moves in Atrix CRM. Move the deal in Atrix CRM and the lead moves here.
- Conversation summary. A summary of the WhatsApp conversation lands on the deal, so whoever picks it up knows what was said.
Why two-way matters
One-way exports go stale the moment someone updates the other system. With two-way sync, your prospecting tool and your CRM agree on where each deal stands, whichever one your team happens to be working in.
Set it up
- 1Sign in to Prime Leads Finder with your Atrix account.
- 2Work leads as usual in campaigns, the inbox and the pipeline.
- 3When a lead shows interest, it appears in Atrix CRM as a company, contact and deal on the right product, with a conversation summary.
- 4Move the deal in either tool and the stage follows in the other.
Sync compared with manual handover
| Copy and paste | CRM sync | |
|---|---|---|
| Creating the deal | Type company, contact and deal by hand | Created when a lead shows interest |
| Context | Whatever someone remembers | Conversation summary on the deal |
| Stage updates | Updated in one place, forgotten in the other | Synced both ways |
| Several products | Easy to file under the wrong one | Attached to the right product |
Which CRMs are supported
Sync works with Atrix CRM today. For other tools, you can still work leads in the inbox and pipeline. See pricing for what is included, or request early access.
Selling more than one product
Many small companies sell two or three things to overlapping customers. In Prime Leads Finder, each product has its own brief, campaigns, research and leads. When sync creates a deal in Atrix CRM, it puts it on the product the lead came from, so a clinic interested in your booking software does not end up in the pipeline for your payroll service.
Leads are also de-duplicated by phone across all products, so one business appears once rather than as a separate contact for every product you pitched.
Frequently asked questions
Which CRM does Prime Leads Finder sync with?
Atrix CRM, in both directions. It does not currently sync with other CRMs.
When does a lead become a deal?
When a lead shows interest, it becomes a company, contact and deal in Atrix CRM on the matching product.
Do I need an Atrix account?
Yes. You sign in to Prime Leads Finder with an Atrix account, which is also what connects it to Atrix CRM.
What does the conversation summary include?
A summary of the WhatsApp conversation with the lead, added to the deal so whoever picks it up knows what was said.
Do I have to use the CRM sync?
No. You can work leads entirely in the Prime Leads Finder inbox and pipeline. Sync is there for teams that run their deals in Atrix CRM.
More features
Find your next customers this week.
Prime Leads Finder is opening to new teams in waves. Tell us what you sell and we'll get you in.